Client: York Marina

Brief: Create a new identity to reflect a revitalised business and increase brand awareness through application to a sales brochure.

Our solution: The finished logo reflects the more contemporary hull shapes of the new target market for the marina. Different hues of blue create an obvious link to water, yet the difference in tonal range creates variety. The brochure conveys an aspirational air, with strong double page spreads underpinned by clear photography provided by Creative Squeeze.